At the moment, there are over 3 million apps in the Google Play Store, and approximately 3,739 apps are added every single day. These numbers are astonishing as the competition never sleeps and continues to increase daily. So, it’s safe to say that launching an app without a proper marketing strategy will have the same effect as throwing a pebble in the sea.
You can’t expect your application to find its audience without investing in serious app promotion. But, as we all know, that is easier said than done, and if you just want to stick to proven tactics that will increase your downloads in this article, we’ll explore four effective ways of promoting your app.
Build a Website
In this day and age, a solid website communicates the reputation of your brand. After all, users are only interested in legitimate apps and want to know what the app offers, its main features, and anything else relevant to the story before downloading the app on their devices. As we mentioned earlier, this is a dynamic market, and there are constantly new apps that arrive in different categories. Therefore, it’s essential for your website to not only communicate your app’s main features and what it has to offer but also your security measures and reliability.
This is particularly important if you’re promoting an m-commerce app, m-wallet, or any other application which requires personal and financial data from the users. So, the website would be the perfect platform to explain the technology in more detail and to prove to the users that the app is operating according to the latest security standards.
It is also a chance to create a blog, utilize an SEO strategy to promote your app, and also to offer more insights about the brand. First things first, you should find a reliable web hosting solution for your needs. If you are looking for the best web hosting India here, you can learn more about Hostinger and what they have to offer.
These hosting services come in different structures like shared hosting, VPS hosting, and Dedicated servers. And if your site is built on.NET platform and you want to go with a windows environment, you can choose windows hosting. And all these things depend on your website’s requirements.
The next step is working on your SEO strategy. For example, if your app is offering free and premium recipes, then you can share some examples on your blog. You can also add behind-the-scenes insights from your work and any relevant news that can boost the ranking of your website and help you with on-page and off-page SEO optimization.
App Store Optimization
App Store Optimization is considered the SEO strategy of your app in the Google Play Store. Your discoverability depends on the App Store optimization, and the higher the rank of your app, the higher the traffic. Some of the main factors that impact a good app store optimization include the keywords used by your potential customers (not just for your app but also for apps that are similar to yours and from the same category), rating and reviews, description, and videos. Even though a lot of apps have 4-5 screenshots, videos are great for the visibility of your brand. They also offer a better preview of your app.
When it comes to the name of the app, it should be noted that it needs be a unique name. Make sure to do your research and compare the potential title with other similar apps from that category. It’s equally important to add your main keyword in the title because the main title leads to the heaviest search traffic, and also, it’s expected for the name of your app to be mentioned in the comments or reviews of your mobile application.
Social Media Marketing
Social media marketing it’s a valuable aspect of the marketing strategy. Everyone nowadays has social media accounts. But, you should focus on social media applications that are relevant to your app. For example, if your target audience is younger users, then you should channel your efforts on applications like Instagram or Tik Tok. If you’re developing an app that is designed for business managers or employees, then LinkedIn should be the main focus of your social media strategy.
The organic promotion is not enough, especially since you’re launching digital product like a mobile application; of course, you should focus on creating meaningful conversations around your brand and your application, but it’s equally important to foster a community and to communicate with your audience in an engaging and creative way. On top of that, you can also utilize paid ad campaigns including Facebook Ads, or Instagram Ads to promote your app.
If you do have premium features, you can ask the fans or e-mail subscribers to sign up as beta testers which will give them a glimpse of what you have to offer and also ask them to share a review on the Google Play Store and as we know enhances your app’s overall rating. Another tip for generating more buzz around your mobile application is to ask your social media fans to share the mobile app on their accounts, and in turn, they will receive free access to certain premium features.
Collaboration with Influencers
The right influencers not only help you receive more traffic, but they can also be an important force that connects you with the right audience of users. Although most projects don’t have a hundred thousand dollars for celebrities and highly popular influencers, there are plenty of smaller social media creators that can support your brand.
Now is the time to leverage any connections within your industry and reach out to influencers that are willing to collaborate with you and promote your app. You can create a comprehensive social media campaign with influencers on different platforms like YouTube, Instagram, Facebook, and LinkedIn, or only focus on relevant platforms for your app. At the same time, it’s important to find influencers that are location-specific. For example, if you’re promoting a delivery service in Canada, then Canadian influencers should be your top priority.
Lastly, the influencer campaign won’t work unless the target audience of the influencers aligns with your main target audience. For example, Skillshare has collaborated with many Youtubers that are popular within the study community, including influencers like Ruby Granger, Ali Abdaal, and others who are known for sharing their study tips and are particularly focused on productivity and studying in general.
In this case, it’s obvious that the mutual goals of both parties align, and not only it’s easier for different social media influencers to naturally include the sponsored ad within their regular content, but it’s also effective for Skillshare as an online learning platform.
Summary
In conclusion, there is a lot more in promoting your app, even though it might not seem so at first glance. The competition is fierce, and beyond developing an application that actually works, is user-friendly, and is unique, you should also focus on generating an effective marketing strategy that is targeted toward your main audience of mobile users. Of course, your marketing efforts won’t stop after you’ve received a certain number of downloads. You should continue to promote your application on your main social media platforms as well as your website, and on any other channel that boosts your traffic.
