In the past decade companies have been slowly entering the digital arena by creating a web presence for their companies. In the past few years the importance of a web presence has increased dramatically and those that had not understood the significance of the internet rushed to ensure their businesses were not left behind. This scenario is now being reflected with the mobile digital age, the difference this time, is that it hasn’t taken a decade for business owners to realise that mobile is where their businesses need to be. Today we are going to look at 5 reasons why you should make an Android app as a marketing tool for your existing business.
1. Increases your audience size making your company accessible
Mobile apps allow a business to connect with the audience no matter where they are, Android apps are accessible and enables your audience the freedom to connect with your business at all times. For example; if someone is looking to purchase a new television set and are in a competitor’s store, they may open your app for your store to undertake a price comparison, resulting in them leaving the store they are in to come purchase with you. This accessibility will encourage more people to download your app so that price comparisons and deals can be viewed on the go.
2. Consumers use apps to get the best deals
Continuing on from the last point, Android app are used more and more as places to compare prices and services on the go. Never before has the retail and service industries been so reliable upon mobile data. Until now, a person may undertake a price comparison on their home computer, but once in the street they will have no choice but to take the price in the store they have entered. Now they can compare the product and the service right up to the last detail. Entering a store no longer means a sale will take place, it’s the mobile world that is deciphering sales therefore it is always vital that prices ,sales and services are clearly advertised on your app.
3. Encourages social communication
What I love most about mobile apps is that ability it has to encourage social interaction between the audience and the business and their friends. Social networks such as Facebook and Twitter allow the freedom to interact in real-time. This social interaction allows your audience to spread your deals with their online connections in just a simple click, giving you free advertising without you having to do anything or spend money on additional advertising.
4. Promotes word of mouth advertising
Related closely to the social networking advantages, mobile apps encourage word of mouth marketing. Word of mouth marketing is the most successful form of marketing that any company can have and this marketing strategy can not be planned. It is not possible to force people to talk about your company and promote it in a positive light, this is a natural occurrence that takes place and is fantastic for business. A trick that some companies have is to send out social messages to thank consumers for their purchases, or set a competition online that will encourage consumers to share their experiences online so that their online connections will see.
5. Provide better customer support
Finally and most importantly, mobile apps ensure that your company has real-time contact with their audience allowing for up to date customer service. If utilized correctly the level of customer service that is available via an app is the highest level of any customer services to date. You audience can connect with you no matter where they are in the world and seek the support and/or information they require immediately.
I hope that today I have shown you why your company should make an Android app as a marketing tool. Not only is an Android app successful in marketing your business, it also won’t eat up your entire marketing budget, leaving your company free to continue more traditional forms of marketing if they feel the need, or the ability to release the funds for something else entirely.