What we are going to look at today is the marketing requirements that you need to know about in order to increase traffic to your Android app store page. It doesn’t take a lot of math to realize the more people that come to your page, the more likely it is that you will get downloads of your Android app.
You need to think of your app as a product that you are going to sell. Wait a minute, your app is now for sale but is it being offered for free? Well, news to you all, even free products have to be sold to a customer, it may sound ridiculous, but in the app world, you can’t even give things away for free that easily.
What is Traffic?
The difference between traffic and audience is that your audience number is made up of those who have visited your Android app store page and have possibly come back to download your app, whereas traffic is the number of your unique visitors who have visited your page for the first time. It is this number that is important to focus upon at this stage. You want as many unique visitors to your Android app store download page as possible in the hope of increasing your audience number and downloads.
It may sound obvious that you need to have traffic in order to get downloads but you would be surprised at the number of people who do not pay attention to attract traffic and believe that people will come to their app because they have spent their time creating a fantastic app that will be loved by everyone.
My question is – how will people know about this fantastic app that you have created? The simple answer is, they won’t know unless you focus upon building traffic to your Android app store download page.
How Do You Increase Your Traffic?
Do you know that millions of people are searching for apps on the Android app store every day? They are not only searching on their mobile phones but also their desktops and their tablets. Searching for apps can and does occur literally everywhere and anywhere at any time. So let’s explore some tips you can follow to bring your app in front of the audience when their search apps and drive traffic to your app store page.
1. Optimize App Store Page
How many times have we spoken about the optimization of your app for the Android app store? The optimization is so important to your organic search, which means that people will be able to find your app from searching for your app by name on search engines. You should aim to get your app at the top of search engine results pages.
You can begin your app store optimization by researching and integrating keywords that are relevant to your app. Make sure not to mention the name of the competitors or avoid the word “app”. Subsequently, optimize the title and add a detailed description infused with the best keywords to give more information about your app. You should also add high-quality, optimized images and videos to let your target audience know how your app looks and operates.
2. Internet Reviews
People always seek new things to download and look for reviews online. Get your app reviewed here, there, and basically everywhere you can. The more exposure your app will get, the more likely it is that someone will click on the link and get to your Android app store page.
3. Start Blogging
Step into the blogging world because people like to read content and get influenced. While creating blogs, make sure that the content reflects your brand tone or voice, portrays your brand identity, and speaks to your audience.
To make people feel connected to your content, focus on evoking the right emotions through your words instead of just explaining the benefits of your app. In fact, try to take readers into an imaginary world and inspire them to envision themselves using your app and getting rid of their problems or facilitating their tasks.
4. Use Social Media and Email Marketing
Social media and emails are deemed the most effective dissemination channels. You must leverage both of them to promote your app. Firstly, make sure your app or brand has an online presence on all popular social media platforms like Instagram, Facebook, and Twitter. You can drive traffic to your app store page through these platforms by posting compelling content that adds value to your target audience.
However, don’t just blatantly promote your app. You must focus on telling people how your app can solve their problems and change their lives. It will indirectly navigate them toward your app store page, thus increasing your traffic as well as downloads. The same goes for email campaigns, but in this case, you have to create a compelling subject and CTA to propel your target audience to read your email and take an action.
5. Leverage Google Adwords
You might not be familiar with this strategy, but you can drive a flood of traffic to your app store through Google Adwords. The mobile app industry is worth multibillion-dollar at the moment, so Google allows businesses to advertise their app store pages. However, the success of ad campaigns of app store pages depends on various factors. That’s why businesses are progressively investing in Adwords management to maximize their results with minimal financial waste.
To leverage this strategy, you should conduct meticulous research, find relevant keywords, optimize the ad content, monitor your campaigns, and funnel traffic to your app store page. As a result, you will be able to make your app appear in the trending category and give a boost to your downloads.
6. Reach Out to Influencers
Influencers have the potential to influence the decision of your target audience. Partnering with an influencer will give you an opportunity to directly present your app in front of an already engaged audience and bring more exposure to it. This way, you will be able to drive traffic to your app store page and increase your downloads.
7. Motivate Users to Make Referrals
Referrals are the most effective tool to boost your app store traffic as well as installation rate through word of mouth. You can turn your existing app users into brand ambassadors by rewarding them with incentives for referring your app to their kith and kins. For instance, if you have a food app, you can provide a 20% discount in exchange for a referral.
Driving traffic to your app and generating more downloads are not easy goals to accomplish. But if you follow these tips, you can witness a significant increase in your traffic and the installation rate.
Besides, always make sure to keep the preferences of your target audience while employing these strategies. What works the best for the general audience may not work as well for your target audience. So, keeping their best interests at heart can help you get the most of these practices.