You may have noticed that within your Android app builder dashboard AppsGeyser has provided you with a barcode like image next to your download link. This is actually called a QR code, or Quick Response code. You may be wondering why AppsGeyser has chosen to include a QR code on your dashboard and today I will explain.
What is a QR code?
This technology is very similar to what you see on all products in stores, it allows information to be read via the code to be scanned and processed, such as the price of an item. The AppsGeyser QR code allows your app to be scanned onto a mobile device, allowing instant access to your app. It is also provides the app maker another simple avenue in which they can market their app.
How should you use the QR code?
In theory QR codes can be used on any visual item that you can think of, on a poster, a business card, a website, the back of a bus, on a carrier bag, keyring, t-shirt or even on your business invoices. I could go on forever, the places in which the QR code can be used is endless. What you need to consider is what place is relevant to your audience. There would be no point in having the code placed on buses in the city if you are advertising farming equipment.
The location of the QR code must also take into consideration if your audience will have their mobile device available to scan the code at that moment in time, for example, the code being on the back of the bus may seem like a great idea, the code will be seen by millions, but you’d need to be directly behind the bus to scan it, the only people that are likely to be directly behind a bus is another car, and we would hope the driver would not have their mobile phone in their hands ready to scan a barcode whilst driving.
Another example of bad use of QR codes is putting a code on your mobile website. If the user is already using their mobile phone to view your mobile website then they won’t be able to scan the barcode.
One of the most useful and common usages of QR codes is on product promotional materials, such as materials from a conference, add the QR code to the daily itinerary, or on name tags. Adding the code to leaflets and newspaper advertisements has also proven very popular too.
The best time to get people to notice your QR code and have the need to download your business app is when they are already interacting with your company, such as eating a burger from your restaurant, have the code on the receipt, or the take away box or menu, or whilst at the GP surgery, have the code on the door when patients enter, on their waiting slip so they can download the app while waiting for their appointment. The moment people are engrossed in your service or product is the time to encourage them to commit by installing your app.
The aim of the QR code is to enable users easy access to your app, once the app has been downloaded you have more of a chance of creating repeat business and building your reputation through word of mouth marketing. People that have the app are more likely to recommend you when being asked about a service.
Come back and tell us how you have used your AppsGeyser Android app builder QR code to your advantage.