When you create a betting Telegram channel, you face a few challenges. Wether how to provide good tips or how to increase premium sales, and others. But the main challenge is to grow members in your channel.
If you Google, you can see that there are over 50k channels about betting and tips. The most popular categories there are soccer, football, cricket, tennis, basketball, hockey.
How to stand out from sport betting channels on Telegram?
- Research your competitors
Before diving into promotion, you need to see what other channels do. You should research your competitors: names, descriptions, content, size, engagement rate, promotional methods.
To do research you should use Tgstat.com. Put in the search field the name of the betting channel you want to explore or the keyword to see the list of channels. For example, put in search ‘soccer betting’. You will be introduced to a few hundreds of channels. You can choose any of them to see more information. Look at these graphs:
- Subscribers graph (how the number of members is growing or decreasing),
- Forwards & channel mentions (where and how often their content is shared on other channels),
- Mentions of the channel (in what channels do they promote their services),
- Engagement rates,
- Posts statistics, etc.
Use the insights in your Telegram channel promotion.
- Make a memorable name
You should research your betting competitors and look at what names they have. You will be surprised at how similar they are. “Premium fixed tips”, “VIP fixed matches”, “Cricket betting tips”… Does it sound familiar? Try to stand out from your competitors, come up with something creative and unique. But don’t forget to use keywords in your name. Keywords show users what your channel is about, and make your channel searchable. Keyword examples: tip, sport, bet, soccer, cricket, match, etc. It’s enough to have 2 or 3 keywords in your channel name. But they should be relevant.
- Design the logo
You should try to think outside the box. Most people Google the image and set it as a channel profile picture. Use online photo editors like Canva and create something more unique. Put the name of your betting channel on the logo. Make it clean and simple.
- Post shareable and interesting content
Provide free tips, share your techniques, and interesting insights in bets and sports. Don’t over spam by GIFs and messages. When people receive more than 10 notifications from one channel a day, they tend to mute it. Once your channel is muted, only 20-40% of people may return to you.
You should never add fake screenshots of chat and reviews from “clients”. If you post such content, do it genuinely from real clients with real reviews. Posting fake reviews may seem for you like a good idea to gain trust from users. But people are not stupid, they see the lies.
Now when your betting Telegram channel is ready, let’s see how you can grow it and gain new members.
How to grow sport betting Telegram Channel?
Free ways to promote Telegram Channel
- Add manually the first 200 members
You can add up to 200 members from your contacts. It’s free and easy.
- Publish your channel on catalog websites
Post your link on catalogs like Tgstat, telegram channels.me, Telegram List. It can provide you 10-20 new members a week.
- Post your link on Social media and forums
Join betting communities and invite users to subscribe to your channel. You can use Facebook, Instagram, Twitter, and Quora to promote your betting channel. Post under questions, discussions your link. It can bring you 10-50 new members a week on average. Until you get banned from these communities. Noone likes spammers.
- Cross-promote your channel
You can ask similar Telegram channels to exchange ads with you. To be able to do a cross-promotion you need to have at least 2000 members in your betting channel. If you choose right with what channel to collaborate, you can make up to 100-150 new members in a short time. But the conversion rate here is really low and to get 100-150 members you need to put some efforts.
Paid ways to promote Telegram Channel
- Pay for advertising in Telegram channels
It’s one of the most popular ways to grow Telegram channels. You need to find a big channel where you can find your potential audience. Promoting your channel in other sport betting channels might not be a good idea, it won’t bring you many members. If you have a channel with cricket tips, you can look among local sport news, indian lifestyle or even fantasy football channels. You can collect a few prices from different Telegram channels and then choose one to advertise in. Tip: when deciding where to post your ads, look at the number of members and ratio of members/views. If only 10% of members look through the channel, you should not advertise there. Another tip to get a channel for advertising: use tgastat.com to find channels where your competitors promote. Channel advertising can bring you from 0 to 1000 members at once. There are no guarantees to get even 100 members. You can be lucky or not lucky enough.
- Pay a blogger for advertising
You can find an influencer in a sphere related to bets and sport and ask him to post your betting Telegram channel link. Influencer marketing becomes one of the most demanded, that’s why you can face a high rate. Some influencers cost more than $1,000.
- Advertise on Facebook or Instagram
Facebook offers an amazing opportunity for audience targeting in your promotion. You can promote your betting Telegram channel only to males over 20 years old. You can target specific interests like sport, soccer, basketball, cricket, money making, etc.
No other tools have wide settings to target people. The only risk here is to spend a lot of money without getting members. It takes months of practice to understand how Facebook ads work.
- Buy bots
Bots are a great way to boost your channel in less than one day. Bots though are not real users. They will help you to increase the number of members in your sport betting channel. But these are not your clients. And most likely in a couple of months Telegram will delete them from your channel, so be careful. Bots are still a good choice if you need to make your members number more appealing to new users. 80% of people most likely to join the channel if it has at least 1000 members.
- Buy real members
Buying members will allow you to boost your channel in a short time (1-7 days), but these are real people. Some of them may become your clients for premium betting tips. Another pro of this method: Telegram doesn’t delete such members. If members leave, it means they are not interested in the content of your channel. You can’t target by interest like on Facebook ads, but you can target by geo-location. You can buy members from specific countries – Nigeria, India, Ghana, Spain, Russia, or any other. For now, it’s the fastest and most reliable way to gain real members.
You need to write a marketing strategy for your Telegram betting channel. You shouldn’t choose only one method of promotion. The best strategy is to combine at least 2-4 ways. We advise you to follow this scheme:
- add manually your first 200 members;
- add your channel to catalogs;
- buy real members;
- promote your community on other channels (paid or cross promo).
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