We have finally arrived at the last but not any less important, part of our ultimate guide to Android app marketing. We have looked at all aspects of marketing, from online social networking, to traditional advertising, audience building and now, once we have all this in place, its time to look at keeping that audience that you have built.
Today we are going to take a look at three free and easy ways to notify your existing app audience to use your app.
1: Notifications/Alerts – AppsGeyser gives app makers three free alerts that you can use to send to your app audience. An app alert is a gentle message that is sent to the mobile device of the app user and highlights a message that you have sent. The alert will appear as a little tag on the app and will usually also show at the top of the mobile device. The user does not have to open the alert, but will automatically see the alert and therefore be reminded that the app exists. An alert can be used to notify about a new deal, an app update or even a competition. To learn more about notifications click here.
2: Social interaction – One of the most common ways to get people on to your app is via social media, if you encourage your users to engage in your social pages when they download the app then they will get updates from your social page and a reminder to use the app. A great trick is to put something in your Android app that the users need to send to you on your social networking page in order to enter a competition or get a deal. Social networking really is the cream of all marketing techniques.
3: App Update – Your audience will automatically be notified of an ap update every time you upgrade your APK on GooglePlay or within any other app store that they have downloaded the app from. This does not affect the number of free alerts you have. Many people do not update their APK because their apps are automatically updated from their URL links, however, we strongly advise that you update your app APK regularly, this helps convince your app audience that you are taking your app seriously and maintaining it.
Good luck with getting your users on to your app…let me know how it’s going