In order to make the best from your Android app business, you need to understand the way the Android app world works. Understanding the way people interact with their mobile apps is the key to getting the most from your Android app business. In the post today, we are going to take a look at app interaction.
Learn to understand your Android app analytics
As a developer, you should strive to understand your users’ behaviors by monitoring your app reach, engagement and retention. How many users who download your app actually return to use your app? How many users on your free app with no ads return to your app verses the number of users on your free app with ads? Do ads in your app make a difference to your usage ratio? What about the retention of your users? Learning how your Android app analytics will help you create a proper business monetization and marketing strategy is key to your Android app success.
The most common of all monetization forms for Android apps is advertising. There are several styles of advertising, some of which will be able to be integrated into your Android app template and some that you cannot integrate. In the past year, there has been a massive increase in in-app advertising on free apps. In fact there has been a 70% increase in the number of apps that now have in-app advertising.
Other top Android app analytics you need to look into are the behaviors of your users, depending on your country and your region. User behavior can also depend on gender, age and social class. These statistics will give you the knowledge required to know how to direct your on-going marketing campaign. Marketing your Android app needs to begin prior to your app launch, but will need to be tweaked and updated regularly based upon your analytic results.