Many people who make an Android app have never done so before. So how do you know if your app is going to be a success, and how can you measure the success of your app? Today, we are going to look at 15 ways you can measure your Android app success rate.

There have been over a million apps that have been created with AppsGeyser, and we wouldn’t like to imagine how many apps have been made globally using various other platforms, yet it is clear to see that not all these apps have made it successful. In fact, around 80% of all Android apps don’t make it successful. Some peak within their first week, some even fail to get any downloads, and others have a few loyal users but fail to get new users. So how do we check our app’s success? Here are some of the mobile app KPIs you must keep into consideration.

How to Measure Success of your Android App?

1. Traffic Source

Checking where your audience is coming from can help you determine which marketing campaign is working the best. This way, you can make changes in your existing campaigns and focus more on the marketing channel that appears to work for your target audience.

2. Usage ratio

AppsGeyser allows you to monetize your app after it is being used an average of just 3 times per install though this is a very low number. All apps should have a usage ratio of 5 and be used a minimum of 5 times per download to be considered a successful app.

3. Time spent on the app

Another focal point is the amount of time a user is spending on your app. Do users just click it to open and then close the app immediately, or do they use it for a long period? Remember, the more time they spend on your app, the more financially rewarding your app will be.

4. Uninstalls

How many people are downloading your app before realizing this app isn’t for them? If your uninstall rate is high, you need to take some immediate measures as this will seriously affect your ranking in the app stores.

5. App ratings

Nothing is more black and white than the app ratings that you get through review pages and, of course, on your app store download page. The ratings are an indicator of what the public thinks of your app and allows you to take note of errors that are being reported.

6. Subscriptions

If you offer a content or upgrade subscription, then you must monitor the number of subscribers you are getting. Unsubscribers will help you find the features that need to be updated or figure out errors that you may not have noticed. You can also determine the time users take to subscribe after installing your application.

7. Retention rate

Retention rate is the number of users returning to your application after a certain number of days. The main idea behind measuring retention rate is to monitor what makes your users stick to your app. It can also help you come up with new ideas for fostering the growth of your app or product. You can calculate the retention rate using this formula:

Retention Rate = {(UE – UN)/US}*100, where:

• UE stands for the number of users at the end of a specified timeframe
• UN stands for the number of users acquired during a specified timeframe
• US stands for the number of users at the beginning of a timeframe

8. Daily Active Users

Calculating your daily active users (DAU) is another surefire way to determine your mobile app performance as well as success. Tracking this metric will help you know how many users are actively engaging with your app. DAU is considered the primary metric to measure growth as well as engagement in successful applications.

9. Average Revenue Per User (ARPU)

The ARPU is the average revenue or value generated per active user. This metric is essential for marketers aiming at mobile app monetization. The monetization can be done in multiple ways like in-app purchases, paid downloads, or ad impressions or clicks. You can calculate average revenue per user by dividing the total revenue generated by the total number of active users during a specific period.

10. Cost Per Install (CPI)

CPI is defined by the cost of advertisement against the response generated in the form of installs. This metric allows you to determine which marketing campaign works best for the success of your app. When combined with ARPU, CPI can uncover imperative numbers that help you make the best strategies for targeting your audience and connecting with them optimally.

11. Customer Acquisition Cost (CAC)

The cost you spend to get an active, paying user or subscriber is called customer acquisition cost. This may include the cost spent on PR, advertisements, hosting and infrastructure, salaries, and more. The CAC can be determined by dividing the total cost of the campaign by the number of acquired users.

You can adjust your customer acquisition cost depending on the revenue-generation avenues within your app. For instance, for a paid app, you should try to keep your CAC below your application’s price tag. However, if your app offers in-app purchases, you should begin with an industry-standard acquisition cost and then adjust it according to the actual revenue your users are bringing over a specific period.

12. Customer Lifetime Value (LTV)

Customer lifetime value is one of the key mobile app performance metrics that help you determine the total revenue generated by a user before they stop using your app. It may take a while for users to spend more money on your application than you did to acquire them. Thus, you can figure out how long you should retain users to make a profit from them. It can also help you anticipate how much revenue your app can make from a user down the road.

13. App Open Rate (Sessions)

Session or app open rate is an important app metric that determines how many times a user opens your app and interacts with it. The more sessions they create, the more loyal they are.

14. Session Length

Session length is measured as the total time users interact with your app per session. This metric tells a lot about how engaging your application is. The more time the users spend on your app, the longer is the session length.

15. Session Interval

How frequently do the users access your application? The session interval is the time length between consecutive sessions. This metric provides insights into how valuable your app is for the users. Low session intervals show that the users are finding your app interesting. 

Final Words

Measuring mobile app success or performance is paramount for every business in today’s cutting-edge competition. Setting up app metrics and sticking to them will help you learn the ins and outs of your app and give you a trustworthy base for your app optimization. You will also get a clear picture of how users use your app that can enable you to constantly deliver value to them.