What is better than something that brings a smile to your face? Not much, starting the day with a smile not only makes the day seem so much more pleasant but also makes you feel at ease, relaxed, and joyous. How many times have you walked into the office to see a colleague smiling to themselves, and the first thing you have said to them is, ‘what did you put in your coffee this morning to make you smile like that?’ Humor makes people talk.
What does this have to do with your Android app business social marketing strategy? Well, bringing humor to your social media marketing will help you engage with your audience and bring them closer to you. It will also help you to build their loyalty and encourage word of mouth marketing. After all, haven’t you just asked your colleague what has made them so happy?
Why is Humor Important in Social Media Marketing?
1. Humor Boosts Loyalty
When something is humorous, it makes us want to be a part of it, gives us the reason to keep coming back to the brand, and encourages us to feel comfortable with the brand. Your brand itself does not have to be offering a humorous service or product, but you should share content that evokes emotion and makes people laugh.
Laughter is a therapy that heals people and brings them together. So, when you create humorous content on social media, it can easily become a conversation piece, propelling your users to share it with friends. Thus, posting shareable content will give your app more exposure and hopefully, more loyal users.
2. Humor Enhances Brand Interaction
Many of the major companies in the world often join forces and continue a joke going between them online. Followers also continue to look for who is laughing at who next, which encourages them to interact with the brand on a very personal level. Have a look below at how two top American brands play along with each other on Twitter:
It isn’t just brands that do this, watching the interaction between people can also be highly contagious. Piers Morgan and Sir Alan Sugar are constantly bickering on Twitter and have amassed a huge audience that loves reading and joining in with their jokes.
3. Humor Gives You Edge Over Your Competitors
In today’s social media world, people are inundated with advertisements and marketing campaigns. Thus, standing out from the crowd can be a challenging task. On average, a social media user is exposed to 6,000 to 10,000 ads per day.
Additionally, ads have become a part of the user interfaces of social media apps. Users have no option to avoid the advertisement passively and have to ignore it by clicking off or scrolling down actively. That’s why you must ensure that you really grab users’ attention and maintain it through funny and memorable content.
If your competitors aren’t posting humorous content, take advantage of this opportunity to get an edge over them.
4. Humorous Content Spreads Fast
One of the most common reasons why you should use humor is that it can spread your content globally at lightning speed. In fact, humor has been studied as the universal appeals for making content viral. Besides giving your huge exposure, it also makes your brand memorable.
Take an example of KFC when the fast-food chain took out a full-page apology in the Sun and the Metro. In 2018, the brand had to encounter store closures due to nationwide chicken shortages. This, in turn, led to a huge backlash from customers on social media who visited the stores to find them closed.
In the apology, the company cleverly played on the KFC lettering, which meant ‘fuck’. The advertisement went viral on social media, proving that clever and humourous content can heal any business issue.
Viral content can come from any platform. Whether it is an unexpectedly funny tweet or user-generated content, social media has the potential to spread your message like wildfire. So, try to add humor to your social media marketing without being offensive.
5. Humor Makes You Approachable and Likeable
People who use social media always know when they are being targeted by advertisements. They generally find these ads annoying because they interrupt their scrolling without adding value. Thus, they end up ignoring the message of the advertisement.
However, humor can help you catch people’s attention without getting ignored. People love to laugh and incline toward anything which brings even a smile to their face though there is a cheeky sales pitch somewhere in the content.
Who would you prefer to have contact with, the pushy salesman, or the interactive funny guy? This goes without saying that no one wants to listen to that pushy salesman, but would rather interact with a real human that has a sense of humor. Of course, your brand should not be turned into a comic channel, but being human involves being real and knowing how to laugh and share a laugh.
6. Humor Highlights your Serious Content in a Stronger Light
It is not always possible to be light-hearted in real life, and this is how you need to play your social media campaign. Your followers will see that there is a strong distinction between the funny you and the serious you. This way, they will be able to accept your social media presence as a real figure to interact with.
You must keep in mind that there is a line drawn between humor and reality. So, you should always maintain the status quo and never fall into the trap of becoming derogatory.
7. Humor Adds a Touch of Personalization to Your Brand
Making your social media marketing funny can help you add a more human touch to your brand, which is always refreshing to users in this ever-growing tech era. Thus, humor marketing can strengthen the connection of your brand with the online community.
When your humorous content is relevant to current trends, live events, or everyday human issues, the audience will find it relatable and easily consume it. Hence, you will be able to share experiences with your users while communicating your message in a funny way.
8. Humor Hides Your Sales Strategy
As said earlier, people are fully aware of when someone pitched them and are more likely to ignore what is being marketed.
Humorous content hides the sales pitch perfectly, making your users forget that they are engaging with a company or brand. Injecting humor into your social media marketing strategy will help your customers cut through the sales pitch and give them something to laugh at. Thus, you will be able to build rapport with them and foster your brand loyalty.
Humor is a double-edged sword. At one edge, it can make your users rolling on the floor laughing, while at other, it can offend them. So, you should always keep your content simple and easy-to-digest for maximum outreach as well as impact. Also, make sure to know your target audience and what level of humor will appeal to them. It can be a delicate balancing act. However, mastering the use of the right kind of humor in your social media marketing can take your brand to a whole new level.