It is time for you to learn a little about criticism, with app reviews. That is right; app making is not all about getting your ideas out into the mobile world. It is also about getting the right app into the hands of your audience, and that means accepting that your app may not be perfect. When we talk about marketing your app, we are looking at ways in which to get your app out into the big wide world. One way to do that, and to build loyalty, is to get your apps into the hands of top app reviewers.
The idea of your app being reviewed by industry professionals and having no control over what they will say about your app is stressful to say the least. However, what you need to remember is that the people reviewing your app are those that an app audience will listen to. The process of getting your app reviewed and in the public eye is a huge step to getting your app known to a wide audience. People that read app reviews are looking to see if an app is worth using, and whether or not you are an app maker that they need to be watching.
Rate My App – Turning the Negative into a Positive: Make a Successful App
Getting an app reviewed is a perfect way to gain exposure for your app, which is one of main points of sending an app for review. The other reason we like to get apps reviewed is for you to understand where you have gone wrong, and to prove to your app audience that you are willing to listen and make changes. An app maker that is willing to listen to a poor review and make relevant changes will build up a strong reputation as a quality app maker.
Be prepared that not every aspect of your app review will be reviewed. It is human nature to complain and look for the negative! What is important is that you actively and publicly announce how you are dealing with the negatives to turn them into positives.
You want to also be exploiting the good reviews that you have already received. To get positive app reviews you need to be enticing people that have expressed good views on your app to publicly announce their love for your work.
What are reviewers going to ask?
There are six main questions that reviewers will probably address when writing reviews. We suggest that you address each of these individually BEFORE you publish your app, to minimize getting poor reviews.
- Does it do what it says it does? This is probably the most important thing. An app that doesn’t live up to its promises is pretty much worthless. An app that lives up to its promises is off to a great start.
- Does it work efficiently? If the app crashes or requires frequent restarts, the review will suffer.
- How easy is the app to use? An app should be simple to use and require no explanation. Apps that are easy to use get better reviews.
- Is the app visually appealing? For a utility, clean lines and colors that work together well are important. For a game, visual appeal is even more important.
- How does it compare to other similar apps in the market? Does it perform as well as other apps? An app has to measure up to its competition to get a great review.
Time to deal with the poor reviews
Every single app maker will get some poor reviews. It is not difficult to counteract negativity and turn the half empty glass into a half full glass. You need to let your app audience know that you are:
- 1: Willing and able to update and change your app to iron out the problems people have raised.
- 2: Replying to the review with the steps that you are taking to repair the problem. This shows the reviewers that you are listening to them.