You are only as successful as your customers allow you to be
The aim of creating an app is to create a successful app business that will have your audience returning for more. It does not matter the reason behind your app creation, it may be an app for personal use, for an existing business or as a business entity in its own accord, but each require the audience to use the app more than once.
The mobile world allows your business to become a part of your customers’ lives, an app lives with the app user and goes where the app users goes. This means that your app can and should be useful to the app user at any moment in time.
To retain your customers successfully you need to be listening to their needs and providing the app user with a way to communicate with you through a professional, yet on a personal level. Social marketing is the way into your customers’ hearts. Let them be heard and you will see your business begin to thrive.
Connect with your audience
You need to create a two-way communication channel with all the people that have taken the time to download your app. The hardest hurdle is over, the app users have found your app and installed it. Remember, these users want to connect with you, after all, why else would they have installed your app?
What do you need to address?
There are three main subject areas that you need to listen to:
1. Customer issues
2. Customer question
3. Customer suggestions
There are real expectations for businesses to be responsive around the clock. Of course this is not possible for most small businesses, but you should always ensure that the customer knows that you will respond to them between certain hours. If you are not responsive, you will lose customers.
Make sure that communication avenues are clear on your app, on your app download page and on any form of connection with the customer. Having somewhere to turn to will ensure the customer that they are not alone and that you care enough to want to listen to their needs.
Engagement with your app users will build you relationships with your customers and relationships build trust and loyalty. In term the trust and loyalty will not only increase your app retention, but will also grow your app business because we all know, the best form of advertising is the natural kind that comes from word of mouth.