Hey mobile app makers,
I want to start with a question for you. What is the main use for the device people are going to view your app on? Yes, of course, the main usage for a mobile phone is for making and receiving telephone calls.
Why am I asking such a ridiculous question? Well, believe it or not, most app makers are so engrossed in making their apps and monetizing them that they forget that their main source of income could be looking them straight in the face, the mobile phone and its use as a phone.
Make money from phone calls
Mobile phones are made primarily for making and receiving phone calls and you should be utilizing that to make money. It is time to embed pay-per-call advertising to your ad banners.
Let me give you an example of a local area app that publishes local businesses. You really need to contact a plumber for that leak immediately, on the app you find someone local, now would it not make more sense that you can click onto their phone number and it would ring direct to the plumber instead of you having to copy the number down and then phoning it?
Pay-per-call is a simple way that you earn money each time a number is called from an advertisement on your app. Affiliate programs with companies such as OfferMobi and Commission Junction offer you an easy way to earn money, it can be worth up to $40 per call.
Let me explain further. You may think that more people would click on a link to find out further information, but the truth is, if you are advertising the right companies to the correct audience the people that do click-to-call are serious about purchasing a product/service. This percentage is higher than clicks to random information and could lead to high sales commissions. Sales are tracked using a unique number for each affiliate so they can be traced to your account. For example, if I call the plumber from your advertised phone number, you will receive a percentage of the commission from the service sold.
How do I add a phone number to my banner ads?
Don’t panic, it is not that difficult. All you need to do is copy the html code shown below into your banner:
<a href=”tel:0123456789″>Your local plumber call here!</a>
Obviously you will replace the phone number with the one given to you and also the text with what is relevant to your advertisement. That is it.
Let us know if you have tried this as a source of monetizing your app and how it has worked for you.