We have already brought you the good news that you can now join the FREE AppsGeyser app monetization program without having to meet any requirements. What we haven’t told you is what this really means to you. Today we are going to explain more about AdMob, how it works and how you can utilize different ad styles to make the most out of your app.

What is AdMob?

AdMob is the affiliate advertising program owned by Google and is what runs behind many of the banner ads you often see. AdMob offes a streamlined revenue channel for ad developers around the globe, ensuring that banner space is filled with appropriate styled ads for the audience viewing the app.

The use of banner ads in apps is commonplace because it offers an additional revenue stream for the app maker, enabling them to offer the app for free, whilst not ruining the app experience. Banner ads are set to sit either at the top or bottom of the app, and will only appear full sized if clicked on. AdMob ads are responsive, meaning that if clicked upon the ad will fit to the screen of any mobile device.

How much can I earn from my banner ads?

This question is a difficult one to answer, as is how long a piece of string is. What we can tell you is that the more the app is used and the better ratings the app gets, the more revenue you can earn. The more time people spend on the app, the more chances there are for filtered ads to appear in your app, and for you to achieve a greater eCPM (effective cost per thousand impressions.)

What you now need to do is to increase your reviews and feedback options to ensure that you are engaging with your audience, and bringing your app to Google’s attention. The more attention your app gets, the more chances of people seeing it and downloading it. The higher it ranks, the higher paid the ads.

Are you paid for the times people view the banner ads or click on them?

There is no real clear answer, as the ads that are shown can differ depending on how the advertiser has priced the ads and which ads AdMob believes is a higher earner for you based upon your audience usage.

This is what AdMob has to say:

Advertisers running CPM ads set their desired price per 1,000 ads served and pay each time their ad appears.

As a publisher, you’ll earn revenue each time a CPM ad is served to your app and viewed by a user. CPM ads compete against cost-per-click (CPC) ads in our ad auction. We’ll display whichever ad is expected to earn more revenue for you.  

What we often see is that the payment for impressions and payments for clicks can differ a lot, with PPC (Pay Per Click) bringing in a higher revenue. After all, one requires the user to do nothing, while the other actually requires the user to click on the ad.

All earnings that you achieve are yours to keep thanks to the free AppsGeyser monetization program. DON’T FORGET TO ENTER YOUR ADMOB CODE TODAY.