We have been focusing upon making your app a success in the previous few posts and we have been inundated with questions about usage ratios. Today we are going to discuss the importance of usage ratios for your app and how to increase yours.
Your Android App Usage Ratio Can Earn You Big Bucks
What is app usage ratio?
Your app usage ratio is in simple terms, the number of times your app is used per download. If your app is downloaded by one person how many times does that person use your app before they either delete it or just do not open it? At present in order to join the AppsGeyser monetization program an app usage ratio needs to average 3, this means for every download, on average the app needs to be used just three times to be included in the calculations.
Most apps will have at least 3 usages during its lifespan on a mobile device, even if the app is not what the user wanted they will firstly long on to check the app, they will usually log on a second time to decide that the app isn’t what they wanted and most people will try a third time before dismissing an app. If your app is not being used at least 3 times you need to be asking yourself why.
Why isn’t your app being used?
The first impression – One main reason why your app may not be used is because the first impression the user gets is not one that attracts them. The first impression is what people will notice before they even bother to check the quality of your content. If your app looks of poor quality, then the user may delete the app immediately without giving you a chance.
The first impression people will get from your app is from your app download page, you need to make sure that you sell your app using the highest quality screenprints to attract the user’s attention. Test your app on multiple devices using the AppsGeyser’s QR code prior to publishing on any Android app store to ensure that the layout and images are user friendly. Try to get a group of friends or colleagues to help you in the testing stage for some real feedback, the worst mistake you can do is go to publish before the app is complete. Remember, no app is perfect, you will still need to update regularly to keep your audience impressed.
Content – let’s get down to the real deal, if your content is not original and of little to no use to anyone then why would someone return to your app? If I want to use an app, but it doesn’t have any interesting content, no matter if it is free or not, I am realistically not going to use it again. Content is the key to keeping your usage ratio up because it is something that you can update and use to keep your audience interested and build loyalty. New content can involve adding new deals, latest industry news, competitions and more, the more you update the more a user will want to access the app. To keep your content updated you can change deals, add new voucher codes, promote competitions and keep the mobile app active. Users will want to enter the app to see if there is a new deal they are missing, or if there is any new information regarding a service that they must know and so forth. App exclusive offers that you promote on your social networking and other marketing products are vital to keeping usage ratios high and building app loyalty.
Remind the user to use your app? – How many birthdays do you forget? I am sure that you forget plenty but not on purpose. The same with app usage, you may just forget to use the app because quite honestly, most people have many apps on their mobile device that some just get left behind. There is nothing wrong with sending your users a little reminder to use the app. AppsGeyser offers you a free service to send push alerts to your users. Use this gift from us to help keep your app alive.