Marketing is not all about getting your app into newspapers and interacting on social media websites. Marketing is also about getting your name out and into the hands of people who are willing to stand up and tell others about your app. We are talking about reviews. Whether or not you like the idea of people talking freely about your app, getting your app into review sites is one of the most important parts of marketing your Android app.
Rate My App – Turning the Negative into a Positive: Make a Successful App
Getting an app reviewed is a perfect way to gain extra exposure for your app, but be prepared that you many not always get a positive app review. Remember that human nature appears to love making people complain and rarely share when things are good! To get positive app reviews you need to be enticing people that have expressed good views on your app to publicly announce their love for your work.
What questions will be asked in reviews?
There are six main questions that reviewers will probably address when writing reviews. We suggest that you address each of these individually BEFORE you publish your app, to minimize getting poor reviews.
- Does it do what it says it does? This is probably the most important thing. An app that doesn’t live up to its promises is pretty much worthless. An app that lives up to its promises is off to a great start.
- Does it work efficiently? If the app crashes or requires frequent restarts, the review will suffer.
- How easy is the app to use? An app should be simple to use and require no explanation. Apps that are easy to use get better reviews.
- Is the app visually appealing? For a utility, clean lines and colors that work together well are important. For a game, visual appeal is even more important.
- How does it compare to other similar apps in the market? Does it perform as well as other apps? An app has to measure up to its competition to get a great review.
Remember, you will get poor reviews at times. This is not the end of the world because:
1: You will be able to update and change your app to iron out the problems people have raised.
2: Reply to the review with the steps that you are taking to repair the problem, and show the reviewers that you are listening to them.