Facebook, Facebook and Facebook. That is what is thought of when considering social media marketing for your app business. There is much more to social media than just Facebook. You need to open your eyes to the wonderful online social world there is now – what we consider a marketer’s dream.
The multitude of social platforms gives businesses a helping hand in getting off the ground and into the public eye. The key to successful online marketing starts and ends with engagement. As an app maker, you’ll have spent quite a bit of time preparing your Android app dream, and a few minutes creating the app (thanks to AppsGeyser’s easy to use Android app tools). But unless you focus on your marketing, then all your hard work will be literally for nothing.
Social media marketing, if done effectively, will bring your Android app business into the limelight, and get you the recognition that you deserve.
This form of marketing is not about selling your products in the traditional sense. It is all about getting to know your audience, and building trusting relationships with them. I want to show you how you can use social media to build your Android app business into a successful, thriving business.
Android App Marketing is vital for success – image via geekszine
1: Take your time – You may think that social media is a free to use platform for your advertising needs, but this is not quite true, and I will tell you why. Successful marketers spend time on their social sites, researching which people to follow, searching and posting relevant information to their profile, and engaging with their audience and industry professionals. Over time this networking will help get your name and brand recognized, and people will begin to turn to you for answers and engagement. Remember, when you first start, you will spend quite some time talking to yourself before people begin to respond.
2: Advertise your social media profiles – Make your social media profiles clear on all your paperwork, websites, apps, blogs and whereever there is any form of written text. Make it clear that you want people to communicate with you via your social media profiles. Building an audience is like watching a snowball roll down a mountain, it begins slowly, and gradually increases speed and size.
3: Trial different platforms – Social media is not just having a Facebook and Twitter profile. There are many other forms of social media out there, and each differs slightly in style and tone. Your business may fit better into some categories than others. Check which platform will attract the right audience style for you. Remember that Instagram, Pinterest, or YouTube are all there for you. Each social media platform has its advantages and disadvantages. It is up to you to utilize each.
4. Be real – Social media marketing is not traditional marketing. Social is exactly what this style of marketing needs to be to be successful. You need to be active and social to get the most from social media. Don’t be scared to bring our personality to the table, and entice people to interact with you. But remember that it is business. Keep your page relevant to your business sector, and encourage conversation.