Many people that make an Android app have never done so before, so how do you know if your Android app is going to be a success and how can you measure the success of your app? Today we are going to look at 5 ways you can measure your Android app success rate.
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There have been over a million apps that have been created with AppsGeyser, and I wouldn’t like to imagine how many apps have been made world over using various other platforms, yet it is clear to see that not all these apps have made it successful. In fact, around 80% of all Android apps don’t make it successfully, some will peak within their first week, some even fail to get any downloads, and other’s will have a few loyal users but fail to get new users. So how do we check our app’s success?
1: Where does your traffic come from? By checking where your audience is coming from can help you determine which marketing campaign is working the best, from this you can alter your existing campaigns and focus more on the marketing channel that appears to work for your audience style.
2: Usage ratio – AppsGeyser allows your to monetize your app after it is being used an average of just 3 times per install. This is a very low number, all apps should have a usage ratio of 5, and be used a minimum of 5 times per download to be considered a successful app.
3: Time spent on app – Another focal point is the amount of time a user is on your app, do users just click it open and then close the app, or are they spending time on your app? Remember the more time on your app, the more financially rewarding your app will be.
4: Install/uninstall ratio – How many people are downloading your app before realizing this app isn’t for them? If your uninstall rate is high, you need to take some immediate measures as this will seriously affect your ranking in the app stores.
5: App ratings – Nothing is more black and white than your app ratings that you get through review pages and of course, on your app store download page. The rating are an indicator of what the public think of your app and allows you to take note of errors that are being reported.
In order to obtain Android app success you need to be measuring your app’s usage and act upon the results that you get. Good luck and let me know