One of the most rapidly growing trends today has to deal with website URL templates being created and used to convert websites to mobile sites. more and more individuals are beginning to convert their websites into mobile apps to gain their share of the business mobile sector. While this can be a great benefit for businesses to market their brand when done correctly, it can also rapidly transform that positive into a negative.

When it comes down to it, the most integral aspect of a marketing campaign is its quality. For apps, especially when the content has not been viewed by the prospective user yet, they will view the download and preview page of the app to get a hang of it. The screenshots provided concerning the app will be the litmus test and if your app does not show high quality, it is unlikely then that the user will download it.

One of the most prevalent issues isn’t actually down to the image, what it is down to, is the content. This is because numerous people fail to successfully convert a website to a mobile-friendly before an app is then created. Quite a lot of app makers tend to make this mistake as well. Apps are first developed from URLs that have not been optimized for mobile, so, therefore, they fail woefully when displayed on a mobile device. Thankfully, there is a way to ensure you successfully convert a website to a mobile site, whilst still meeting the standards set by mobile device operating system developers. Developing a mobile app straight from a website link is an integral aspect of marketing, one that we aim to show you how to correctly do. However, you first have to understand what a mobile website is

What is a Mobile Website?

What a mobile website is, is simply a site that has been carefully optimized so as to be suitable for viewing on a mobile device like a smartphone or a tablet. What this simply means is that when a user enters your website address into a mobile browser, they are directed to a converted page which shows the site in a clean manner on mobile. This URL style is what you will have to utilize when developing a website app.

Is it possible to develop a mobile site app without having to convert a website to a mobile-friendly one?

Yes, it is possible. However, just because it is possible to develop an app without having to convert a website to a mobile site does not mean it should be advised. This is because the resulting website might not be easy to navigate or easy to read on a mobile device. It is for this reason that we always ensure that you convert a website to a mobile-friendly one.

How can a website be optimized for mobile?

There are several online tools available such as imcreator, Wirenode, and Onbile to enable you to convert websites to mobile sites from scratch. Thankfully, every one of these tools is easy to use and quite popular.

Imcreator for instance enables you to select a mobile-optimized template when developing your site from scratch. This can actually be the most seamless of options as you develop a mobile-optimized website and a desktop website simultaneously.

Wirenode on the other hand is the most suitable choice for SMEs. You can gain access to a free version that provides easy ways to develop a webpage. Whilst Wirenode is suitable for SMEs, there are large corporations that have utilized Wirenode in creating their mobile websites.

To get the very best from your site app, you must make sure your link has been optimized for mobile. To be sure that your website is optimized for mobile, take the time to develop two applications, one using a mobile-optimized website, the other without, to see which one looks clean and is the most preferred.

It can be simple and simple enough to state that you desire to develop a mobile app, whilst having the most attractive website to use as a source. Thankfully, some tools can be utilized to help convert websites to mobile-friendly websites.

Why is a mobile-friendly site important?

In this ever-increasingly connected world, we find ourselves in today, having a website is simply the bare minimum. You need to also have a mobile-friendly website. Statistics have shown that the largest traffic to websites today are derived from mobile devices. This means that more people are going online using their phone, tablet, or any other mobile device compared to their computers. It is for this reason that any business that doesn’t leverage this opportunity by creating a mobile-friendly site, loses out on a substantial portion of the traffic. This loss of traffic could have adverse effects on that business’s bottom line.

How to convert website to mobile site?

In order to convert the site to a mobile-friendly site, there are a couple of options you can utilize:

1. Utilize conversion platforms

There are quite a number of wonderful conversion platform which can be used to simplify the conversion process. They include Duda Mobile and bMobilised. This method of conversion can be a seamless option; however, you will be required to have two different versions of your site which can be quite confusing to your visitors.

2. Make use of plugins

This is perhaps the most prevalent way to develop mobile-optimized websites. A mobile plug-in tends to work for websites like WordPress. With this method, you do not have to use 2 sites. Additionally, it will ensure that your site when viewed on a mobile browser would be the mobile-optimized version.

3. Develop a mobile-first responsive design website

This option is perhaps the most costly of the options highlighted. It will also require you to create the entirety of your website using a mobile responsive design. redeveloping a website might not be something every site owner can afford initially, and it is for that reason the very first two methods serve as decent temporary buffers.

Benefits of a mobile-optimized website

1. Improved User Experience

There is nothing quite as frustrating as getting a link in an email or text, opening it using your mobile device only to get presented with an unorganized head of garbage. Seeing this when you first open the page can really destroy any chance of that business or site converting a visitor into a customer. If a user finds it difficult to browse through a site and reads its content using a mobile browser, they are bound to leave uninspired. 

2. Increased Average Site Time

Just as with everything else existing online, time is precious. Businesses have just a little bit of time to gain a site visitor’s attention. This is more often than not the case when it comes to visitors using mobile devices. This has to do with the fact that they are typically on the move when visiting your site. If your site user is able to seamlessly navigate your site, with your content written in a mobile-friendly manner, you, therefore, increase your chances of converting that visitor into a customer.

3. Increased Loading Times

Speed is an integral aspect of websites. Typically, a website that has not been optimized for mobile browsers will load and render quite slowly on mobile devices. There are even scenarios where it might not load at all. For you to leverage the mobile traffic, your mobile-optimized site should load faster, given that your code is likely to be structured using a profile that is compatible with mobile devices.

4. Increased Mobile SEO

Search Engine Optimisation is perhaps one of the most important aspects of a website. In this case, Google rules the roost as sites have to take into account what the search engine giant recommends. At this moment, it is recommended that sites are mobile responsive and if this process is not possible, it is always better to create a unique link that strictly serves mobile users. Doing this increases the chances that your site ranks well in Google’s mobile SERPs.