Google Play is one of the most popular Android app stores around, and that’s why majority of app makers decide to publish their apps here. Over the next few days, we are going to look in more detail at this popular Android app store and find out why it is so special, how we can make our app successful in this app store, and how we can upload it to Google Play.

Google Play for the App User

Google Play is the daddy of all Android app stores, although the name was not so popular in the beginning as it was rebranded in March 2012 and formally known as Google Music. Many feared that the rebranded Google Play would fail as the name was confusing. On the one hand, the market refers to somewhere you can purchase anything, and that is what we can do in GooglePlay. But on the other hand, the word Play brings games to mind. The question remained if the name confuses app users. Well, today, we know that answer is an astounding NO. Google Play is the Android app market where you can upload your app after development.

The types of apps that we can find in Google Play range from books and music to travel guide apps, games and has literally every other app you could imagine. Some apps appear for free, while others will have a small cost to download them. You may also find free apps that have add-ons that you will need to purchase, trial apps of which you have the option to purchase premium apps upon completion of the trial. The options on GooglePlay are endless.

Google Play for the App Developer

Unlike the beautiful world of Apple, and yes I am being sarcastic, GooglePlay does not discriminate against apps. There is a very slight review process, which we will discuss shortly, but in short, Google Play is very easy to use. 

Advantages of Google Play

• Google Play is the most commonly used Android app store.
• You can choose to sell your app or give it away for free.
• Once you register your first app, you don’t need to pay for additional apps, so you can have as many as you want.
• Any app can be put into Google Play, as long as they meet Google’s Terms and Conditions.

It may be easy to tell you why using GooglePlay is the best Android store for you, but it is also important that we show you how to upload your app to GooglePlay after you have decided to make an Android app. But first, let’s have a look at the prerequisites to uploading an app to the Play Store.

What do You Need to Publish an Android App?

• GooglePlay account – this is the direct link to the developer’s page –  https://play.google.com/apps/publish
• $25 to open your GooglePlay account
• Your AppsGeyser APK code
• Your screenshots
• Your app is developed

How to Upload an App on Google Play Store?

1. Log in to Google Play: click here for the direct link –  You can use your existing Gmail account details to log in to GooglePlay.

2. Follow the online instructions to complete your personal details and add your credit card details for payment of the $25 developers’ fee

3. Once you are in your dashboard, click on add new application

4. Write in your app name

5. Click on upload APK and draw Apk App file

Wait – What is an APK?

Before continuing further, we are going to stop here and explain what an APK is and how to get it. An APK is a short form of Android PacKage, and it is the file that is read and downloaded onto Android devices. To get your APK, all you need to do is:

• Go to your AppsGeyser dashboard
• RIGHT-click on the green download button
• Click save file – make sure you save the file somewhere where you will remember how to find it

Back to GooglePlay

6. Click upload APK and upload the file that you have just saved.

7. Continue the stages, starting with store listing. You will need to add the app’s title, description, screenshots, images, videos, contact details, and link to your privacy policy. Also, don’t forget to select the type and category of your app and provide an appropriate content rating.

8. Click on the last page, and in the top right-hand corner, you will find the option to publish your app.

What You Should Do After Uploading an App on Google Play

After publishing your app, you can’t just sit back and relax. This is just the beginning of your success. To make the most of your Android app, you should promote it to make sure it enjoys global exposure with a myriad of downloads. Here are some of the effective ways to promote your app.

Leverage Social Media

Social media is the best tool to boost the popularity of your app. You can use various platforms like Instagram, LinkedIn, Facebook, Pinterest, and more to post valuable information about your app and create brand awareness. Thus, you will be able to drive traffic to your app store page and enhance the installation rate of your app.

Start Press Release

Press release is a surefire way to promote your app and bring it into the limelight. Various publications will cover your app launch, allowing your brand to get global exposure and develop an authentic connection with the users.

A press release explaining the ins and outs of your application has considered to be an incredible marketing strategy for years. It is a great example to show users what your app can bring to the table and how it can provide value to them.

Optimize Your App Store Page

App Store Optimization (ASO) is a technique that enables potential users to find your app on Google and drive organic traffic to your app store page. You can begin the optimization of your app store page by infusing relevant keywords in its title and description. Adding high-quality, optimized images and videos can also help you turn the impressions of your app store page into downloads of your application. However, make sure to not mention the name of your competitors or word “App” in your description.

Frequently Asked Questions