App Marketing Strategy: Promotional Codes

App Promotional Codes

Without spending a quarter, a pound, a rupee, in simple terms, without having to pay something, there are many forms in which you can promote your free Android app. Fabulous! 

Social media networking is indeed a successful strategy for selling the app, and the fantasy of a marketer is this free Internet outlet. The modern-day form of traditional marketing is social media networking. Today, we’re going to look a bit more at how coupon codes can be utilized to boost your marketing campaign.

What is a promotional code?

App promo codes are a collection of random letters or numbers that a user may use to receive a coupon or a deal on an order they put for your app, product, or one of your goods or services.

App promo codes, irrespective of whether you have a premium or free app, will assist you in your app marketing. The easiest way to illustrate what your application is all about is a promo video or app teaser, but the only cooler is testing it out. Creating promo codes for your app is a perfect opportunity to get the product tested before its launch by a major influencer or press contact because whether you have a paying app, that’s the smartest method to have them test it for free.

Apple has always had these before, but Google has now rendered them open to creators of applications. For both iOS and Android applications, let’s take a peek at how they function and how to use them properly.

Launch your app with App Promo Codes

It’s very clear that promo codes are beneficial for a premium app: the app can be tried free of charge by your contact. That’s why, before they publish a review, several bloggers need you to give them a promo code.

But promo codes are also a fantastic way to advertise your free app since they encourage you to test the app before it launches with your specified main contacts. That’s easy because the codes become available immediately after Apple accepts the app. So you only have to schedule a launch date in the future.

If they wish to chat regarding your app, they can do it on the release day. So, right before you release your app, you can start your app marketing.

Make it Easy for Your Users to Redeem Your App Promo Codes

Promo codes are awesome, but they may be a hassle to redeem for anyone who hasn’t tried them before. The best part is you can make it simpler for that task.

1. The “Regular Way”

This is what an iTunes coupon code looks like: DG6DEA68HS7A.

You could send it that way if your user is an iPhone blog who knows everything about promo codes. If they don’t, consider adding a statement that describes how to redeem them.

2. The ” Special Link “

It may not be easy to do the things listed above in that it only prompts you to add extra text in your email or make your contact visit another webpage. Sending the following link is an alternate form of doing it, where you only adjust the code at the end:

https:/phoenix.apple.com/WebObjects/appgeysers.woa/wa/freeProductCodeUser? Code= DG6DEA68HS7A

This link will launch iTunes on your client’s desktop or the App Store on his iOS computer, simply demanding his iTunes password to install the app. You can write anything like this if you do choose to include the code explicitly:

Use this link to download and use the app (insert the promo code DG6DEA68HS7A):

https:/phoenix.apple.com/WebObjects/appgeysers.woa/wa/freeProductCodeUser? Code= DG6DEA68HS7A

To get a shorter link, you should use bit.ly, but it could be a great deal of work with each code. Even for faster redemption, try converting your links into QR codes.

“Entice Buyers Who Abandon Carts”

Remarketing to customers who have recently left carts is of considerable significance. Most shoppers who give up do so because they don’t like the check out offers. If you have something nice, like a free shipping voucher, you might inspire them to purchase something from you (and not your competitor). Sale to shoppers who have left a cart with a coupon beats having to lose their business, so it’s a win for you.

The sales opportunity for your company is massive, with over two-thirds of online shoppers leaving carts.

Google Play App Promo Codes

It has taken a little while, but promo codes are now accessible for Google Play users. A positive thing concerning Google’s promo codes is that they can often be used and are versatile for in-app transactions.

They will not, though, be used for subscriptions or in-app disabled transactions.

Google often restricts the number of promo codes you can share, although it functions differently from iTunes promo codes. They make 500 promo codes per quarter to be shared by you.

This quota may be used in several different forms. For instance:

•       1000 codes for a paid app

•       500 codes for a paid app and 500 codes for in-app purchases

•       200 codes for five different in-app purchases

By now, you should get the concept. Now let’s look at how this function in more depth.

How to Create Promo Codes for app on Google Play

Go to the Developer Console to create promo codes for the app and generate the promo codes. It will help if you draw up a campaign for your app also.

Then you must specify the number of promo codes for the app that would be in the promotion. You cannot modify the number of codes until you build a promotion.

The promotion will run up to one year, and people have their discount to be redeemed at the offer’s expiration.

You might need to review the Google documentation here to get more detail. If you would like to give people guidance about how to redeem app promo codes, this article can be sent to them.

How To Make The Best Use Of App Promo Codes

1. Reach out to Journalists and Bloggers

One of the easiest strategies to easily hit your target demographic might be to get well-known journalists and bloggers to write about your app. However, I would warn against submitting a promo code directly to a blogger or journalist without any conversation about it unless specifically stated on their website.

 Secondly, pitch the app to them and then send them a promo code if they are keen on it. This way, you are certain that the promo code will be used for real, and you would not run out of the codes when there are people who are going to make use of them.

2. Contests on App Review Sites

There used to be a time when providing a review platform to send 20 codes to their followers was a perfect way for them to talk about your app. It seems to be being odd, perhaps because Apple didn’t enjoy it so much.

But it will also function on another site connected to your apps.

3. Giveaways on Your Social Media Pages

When you’re near updating, why not send your Twitter followers or your Facebook friends a couple of promo codes? Chances are they’re going to be grateful because if they do have your app, they’re going to spread the word.

If you have a brilliant idea, you might even arrange a tiny contest where the winners would get a promo code.

Conclusion

But here you are, the fundamentals of app promo codes, plus a few tricks and resources to make it simple to test your app with your blog/newspaper/influencer contacts. Bear in mind, even though you exhaust your promo codes, you can always mail out a Google Play or iTunes gift voucher.   Sending a card that is for more than your app’s selling price may also be a sweet way to reward the individual for checking out your app. 

Last Updated on February 22nd, 2024